Media and Public Relations
Want to shine in the media spotlight? We can help.
Media materials and training
You need: A solid media strategy and clear key message
We deliver: iAMBIC can craft a media campaign and select targets to reach your audience. We help you determine the key messages you want to convey to the media and your audience. We can coach you on your delivery.
You need: Media releases with a strong story hook
We deliver: iAMBIC’s team boasts a background in journalism - providing inside knowledge to deliver the stories the media is looking for. Our effective media releases get results in national newspapers, magazines, radio and TV.
You need: A dynamic Press Kit
We deliver: iAMBIC can prepare a press kit with impact, to ensure your company’s information is focused and readily available when the media picks up your story.
Offer the media complete information on your company including:
- Media Release
- Photos
- Relevant Background
- Fact Sheet
- Industry Trends
- Story ideas
- Clippings from previous coverage
You need: Media training to field questions like a professional
We deliver: iAMBIC can arrange for media training to make you comfortable in the high-stress interview environment when time is at a premium. You will receive coaching on your delivery and prepare for the unexpected when you’re on the spot in an interview.
Online content
You need: An online newsroom providing journalists with easy access to updates and photos
We deliver: iAMBIC can create content for your online newsroom to make your information available to the hardworking media 24/7. This hot news trend allows you to provide electronic updates about newsworthy events and photo opportunities, in addition to background information, in a dedicated section on your company Web site. Journalists on deadline can easily download a copy of your press kit and access the contact information, bios and photos of your organization’s key players prior to interview.